About The Dusted & Salty Team
There are four founding members of Dusted & Salt…people genuinely interested in openly sharing what we know (and don't know), our love for great brands and products that enhance the daily rituals we love.
We live very active lives…believing in the purposeful pursuit of Constant Quests. And at its very core is where Dusted & Salty has been born.
Why the Stealth Mode silhouette?
We are experienced business people living our corporate lives in marketing, design, software engineering and law. Dusted & Salty is our Passion Project. We started the company as an outlet for us to share something special that we've created and are wildly proud of.
Dusted & Salty is also our opportunity to test some of our most creative concepts, ideas and processes we have developed over our careers. Without being overly dramatic, we are trying to do business differently.
So, for now, we are silhouettes.
Our story: what’s our philosophy
Salt is not always bad. Period.
Real salt is good for you. Due to lifestyle habits and changes in our food industry, many people are lacking in salt. We aren’t getting enough.
But for years, We’ve been told something different.
Worried of being seen as a little too “into salt”, we have cautiously approached being our true selves…even in “safe spaces” like coffee shops.
We want to change this. We envision a coffee experience, along with other micro-moments in life, that is enjoyable, experiential, and creatively fulfilling.
Micro-moments define our lives.
We totally understand…what we offer and what we do is not for everyone.
Our purpose is guided in the spirit of supporting people who want to make life's micro-moments unique. Those who love, boldly embrace and find ways to celebrate their daily rituals.
Ok. Don’t get fluffy on me. So, what do you mean?
Humans are creatures of habit. We often repeat the same routines daily, yet we also crave creativity and connection. Daily micro-moments, like making your coffee with butter and salt or “breaking your fast” with the same meal, are opportunities for connection.
Reflecting on your life, you'll find some of the best memories stem from enjoying a meal or a drink with others.
Complacency freaks us out.
We are a bit restless…and our quests are often driven by that energy. It can be a bit hectic.
That’s one of the reasons why we are not for everyone.
Our approach to this business is formed from our experiences but also influenced by the experiences of our heroines/heroes, mentors and friends/family.
So we will be consistent where it matters (e.g. fulfilling orders) but we will continue to push boundaries with flavours, operations and our brand.