
It seemed unlikely…but we found a community of people who are nuts about salt.
Our Customers. Sound Like You?
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They're Fun...
These are people who live intentionally but do not take themselves too seriously. Our Customers find the energizing joy of “fun” in some of the least likely of places.
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They're Fascinating...
Our Customers are characters. They wear their “uniqueness” proudly…with that kind of cool, calm confidence that demonstrates reflective purpose.
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They're Curious...
As we have learned, our Customers are not afraid to ask questions. They love “not knowing” and see it as an opportunity to learn (or share their experiences).
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They're A Bit Salty...
Interesting people with unique perspectives and cultivated points-of-view…and they hope you disagree as they're up for a spirited, friendly debate.
Full (Embarrassing) Disclosure:
We played around with the concept of giving our Community of Customers a unique, creative name. The idea we enthusiastically shared with them was…
"Salties”
(sal-TEEZ)
“No. Absolutely Not.”
— Everyone