It seemed unlikely…but we found a community of people who are nuts about salt.

Our Customers. Sound Like You?

  • They're Fun...

    These are people who live intentionally but do not take themselves too seriously. Our Customers find the energizing joy of “fun” in some of the least likely of places.

  • They're Fascinating...

    Our Customers are characters. They wear their “uniqueness” proudly…with that kind of cool, calm confidence that demonstrates reflective purpose.

  • They're Curious...

    As we have learned, our Customers are not afraid to ask questions. They love “not knowing” and see it as an opportunity to learn (or share their experiences).

  • They're A Bit Salty...

    Interesting people with unique perspectives and cultivated points-of-view…and they hope you disagree as they're up for a spirited, friendly debate.

Full (Embarrassing) Disclosure:

We played around with the concept of giving our Community of Customers a unique, creative name. The idea we enthusiastically shared with them was…

"Salties”

(sal-TEEZ)

“No. Absolutely Not.”

— Everyone